Search Engine Optimisation
Do you have an existing website or an online business promotional video? Are they getting the attention they deserve? Are enough people visiting your site?
At Business2Video we pride ourselves in helping our clients to get you the traffic they need for effective internet marketing. This is achieved by means of a process known as Search Engine Optimization, or SEO for short. When it comes to SEO knowledge is everything and we have it in abundance.
SEO is a technique used to make a website, social media page or video more effective in a number of ways. The main aim of the craft of SEO is to push a website or video as near to the top of search engine listings as possible. This is achieved in a number of ways. The use of keywords associated a business type play an important role. Once a client’s site or video appears on the first page of Google there is a noticeable increase in the number of enquiries their business receives. Increased enquiries usually equate to more sales and therefore more income. Using state of the art analysis, Business2Video enables our clients to have a clear understanding of how their site or video is performing, and we suggest clear strategies that they understand to help to maximise their effectiveness.
Technology has moved at a rapid rate in the last ten years and has no sign of slowing down. Internet searches carried out on mobile devices now account for a large percentage of total searches and will inevitably take over from the use of laptop or desktop computers as the most popular way to access internet search results. At Business2Video we understand this and constantly plan for the future.
SEO can be in some ways compared to a jigsaw puzzle. Every piece has to be in place before the full picture starts to appear. Businesses such as our need to stay up to date with the changes that occur so rapidly. With so many developments it is very hard for anyone, business people included to fully grasp the way search engines work, the techniques used to analyse website content and the factors that determine ranking, and who gets to the top of the listings. In straight forward language we help our clients to understand these matters and what it takes to improve their ranking.
Google and other search engines such as Bing and Yahoo are constantly updating the mathematical algorithm used to analyse websites to improve user experience. In April 2015 Google made a major change to its algorithm. This had a very significant impact especially on websites which were not mobile responsive. These sites were adversely affected in the rankings. This change makes it imperative that websites are designed to display correctly on mobile devices such as smartphones and tablets. A non-mobilized site is now essentially substandard.
Business2Video’s experience and knowledge of SEO means that we can help to improve the ranking of both websites and videos. Both are important and both will play an important role in improving the effectiveness of our clients’ internet marketing. Their websites link to their videos and their videos link to their website. One cannot be considered in isolation to the other. When it comes to the internet everything is inter related. We understand this and design and plan accordingly.
When it comes to ranking websites on search engines it’s extremely important that websites are sufficiently well designed to pass and an SEO audit. If a website is not up to standard in this regard any money being spent on SEO is essentially being wasted. An audit will clearly reveal a site’s shortcomings and if it does not come up to standard, provide us with valuable information to improve the site and bring it up to the correct standard.
Regardless of the size of a business we are able to help. From sole traders to corporations, strategies can be devised to improve a web presence and drive traffic. We are here to help you and are happy to offer you a risk free assessment of your existing site. Let us help you take your business to the next level.
Click here for a free SEO audit on your website.